Cookie Policy

Cookies are small files a website stores in your browser. vaïvae uses a deliberately small set of them: a few essential cookies that make the bag, checkout, and your account work, and — only with your permission — a handful that help us understand how the site is used and whether our campaigns reach the right people. This page lists every cookie we set, what it does, and how long it lasts.

How consent works on this site

On your first visit, a banner asks how you would like us to use cookies. Nothing beyond the essential cookies is set until you make a choice, and refusing is exactly as easy as accepting. You can change your mind at any time via Cookie preferences in the site footer. Your choice is stored for 180 days, after which we ask again.

Essential cookies — always on

These make the site function: they keep your bag, your sign-in, your currency, and your cookie choice itself. They cannot be switched off, because the site does not work without them.

_vaivae_consent

Purpose: Stores your cookie choices so we do not ask on every visit. Duration: 180 days. Set by: vaïvae.

_vaivae_cart_id

Purpose: Keeps the items in your bag between visits. Duration: 30 days. Set by: vaïvae.

_vaivae_market

Purpose: Remembers the currency and market you shop in. Duration: 12 months. Set by: vaïvae.

_vaivae_auth

Purpose: Keeps you signed in to your account. Duration: 30 days. Set by: vaïvae.

_vaivae_order_token

Purpose: Lets you revisit your order confirmation just after checkout. Duration: 2 hours. Set by: vaïvae.

__stripe_mid and __stripe_sid

Purpose: Payment processing and fraud prevention during checkout. Duration: 1 year and 30 minutes respectively. Set by: Stripe, our payment processor.

Analytics cookies — only with your permission

These help us understand how the site is used — which pages are read, where visitors get stuck — so we can improve it. This information is never sold.

ph_* (PostHog)

Purpose: Product analytics: anonymous usage patterns across the site. Duration: up to 12 months. Set by: PostHog.

__kla_id (Klaviyo)

Purpose: Connects on-site activity with our editorial newsletter for subscribers. Duration: up to 2 years. Set by: Klaviyo.

Advertising cookies — only with your permission

These let us measure whether our campaigns reach the right people. They are set only after you opt in to advertising cookies.

_fbp

Purpose: A Meta browser identifier used to measure ad campaign performance. Duration: 90 days. Set by: Meta.

_fbc

Purpose: Stores the Meta ad click reference when you arrive from one of our ads. Duration: 90 days. Set by: Meta.

Cookieless measurement

We also use Cloudflare Web Analytics, a privacy-first performance measurement that sets no cookies, stores no personal information, and does no cross-site tracking.

Managing cookies

Open Cookie preferences in the site footer at any time to review or change your choices. You can also clear or block cookies in your browser settings — note that blocking the essential cookies will prevent the bag and checkout from working.

For anything this page does not answer, write to privacy@vaivae.com. Details on how we handle personal information overall are in our Privacy Policy.